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A business meeting is a great opportunity to review, discuss and plan the future of the company, as well as to establish terms for working with new customers. However, to be effective, it should be well planned and held in the right space. Specialists in busin

With The World Bank’s recent predictions of how the global economy is progressing, it’s important to remember that there are still ways to be in control of our finances. Enter Money Claim Collections, the buttress for businesses across the UK. Responding t

A 2024 report* highlighted a significant issue—a lack of understanding about the importance of brand management in marketing. Shockingly, almost half (46%) of workers feel that brand management is neglected in their work.

With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities fo

We are all biased, and this isn’t a good thing for marketers. As humans, we are creatures of our evolution, life history and current environment, and therefore prone to subconscious assumptions and biases. Biases that risk harming our marketing results.

Customer satisfaction has fallen to its lowest level since 2015, according to research from the Institute of Customer Service. The report also found that almost a third of customers prioritise ‘excellent service’ when purchasing goods or services, even if